Private label branding Money won't be an issue....Think company's like Phillips or GE manufacturing under license from Cardiocomm a Heartchek Pen branded with GE or other large medical device name. Each pen sold provides a royalty fee to EKG. These pens would use EKG's C4 centres for analysis and provide 12.95 fee to EKG. The sales and distribution costs would be borne by the manufacturer and the reach would be impressive. The last news release and newsletter pretty much points right at this model.