Commercial Launch of iögo Protein Crunchy Yogurt BitesHere we go again. Step by step.
The project to transform yogurt into snack bites has been ongoing for two years. “Reinventing the dairy experience is one of our organization's priorities,” explains Martin Parent, General Manager, Yogurt at Agropur “We had an idea and we needed a unique technology to transform it into an opportunity,” he adds. Martin Parent has been supervising the evolution of the igo's brand strategy since July 2014.
Agropur currently holds an exclusive license to use REV™ machinery for the production of yogurt-based products in Canada and is the first royalty partner of EnWave’s to successfully commercialize a yogurt product.