RE:Why Eve will FAIL You made me laugh in a few points... I hope for your sake you sold EVE as the future looks very grim. If you have sold, what are you doing here giving us your advises ?
You see, one way or another, this post is just free bashing. Not that you don't have some valid points, just that this "thesis" looks more like a soft bashing post than anything. But, hey, I believe in EVE and I think their plan is very clear. Heck, EVE is not old and it takes time to have a fully working company, especialy when a company has to wait for HC. Patience will reward EVE holders in the long run.
butchcassidy28 wrote:
I was at the open house end of 2019 and yes new to Stockhouse. Here is my opinion on why EVE will ultimately fail. I am not going to post rebuttals on my post. Take it for what its worth. Do you own DD. Maybe ask Melinda these questions.
1. No clear strategy- Female focus brand but has no 2.0 products specifically for females in the market.
2. Female focus brand, but strategy is to sell 75% of inventory to Germany? Is Germany full of females? This is not a female focus brand strategy. This is a bulk sale strategy.
3. Lack of talent- Who is on the R&D and Product Development, Marketing teams at EVE, where is there female focus product lines. 30 cases/month of pre rolls will not pay the bills!
4. No defined strategy for 2.0 products. LOI's are not signed deals. What is the strategy for EVE, where can we find this, Melinda is a mute when it comes to disclosure. Maybe she has nothing to disclose.
5. No defined ramp up plan- How is 200K sq feet going to fill 800k sq feet of flower in a veg state. The new greenhouse is fully open, it does not have dedicated growing rooms, how will this be ramped up? How will EVE prevent mass infestation of pests such as aphids and other disease?
6. Stock Price is at all time low, any forward institutional investment will be hi interest, if attainable.
7. Lack of experience- Melinda is a tulip grower not cannabis grower. Who is on the cultivation team? Judging by interviews, Melinda doesn't have a clue? Is a Peng, Master Grower, or some one running a large scale greenhouse running this operation?
8. Lack of talent- Who does Eve have on their management team with any Cannabis or industry experience. Most of the larger players give BIO's on their leadership team. From what I understand Eve is ran by Melinda’s friends and family, you don't need experience to be hired, just blood line.
9. Lack of Presence- No one knows who Eve is. They are never at trade shows, conventions etc. They have the lowest price point to competitors for each provincial listing. For those of you that do not know, provinces will tour facilities and base pricing off of product quality. Eve gets low $$ because quality is low.
10. EUGMP- this is my fav topic I see thrown around by newbies- EUGMP certification is required to sell into Germany, an EUGMP audit measures document control, reporting, and conditions of processing areas. It does not measure the grow areas or the quality of the plant coming off. I.e.. you could produce cannabis yielding only 10% THC and still get EUGMP certification if the processing area- drying, trim and packaging are clean, tidy and paperwork is in order. SO NEWBIES DON"T CONFUSE EUGMP WITH HI THC OR QUALITY BUD_ DO YOUR HOMWORK.
11. Big boys, Aphria, Canopy, Tilray and Aurora are already in Germany. Germans will want solid supply agreements- will they deal with minions like EVE or the big boys/
This was presented to you for free. Enjoy.