RE:The devil is in the detailGreat DD here Andrea!
I enjoyed the read and the breakdown.
We also have to take into consideration, until the LOI turns into a signed deal, it does the SM (Shell) no favours by promoting Giii and boosting their stock price. The details of this deal are unknown but I would be shocked if the SM isn't going for equity in some shape and form. If this is the case, the lower the giii stock value the better. Clearly Blue Deer Cap was brought on board with Giii to help gain awareness and bost stock value but one could potentially believe this was also to help boost company value when having to negotiate with the SM (Shell).
Comment on Citidel's comment: "the deal is still quite a ways away." This is true however, percieved value still carries weight. With that said, a deal signed with a super major would mean that revenue is no longer a question of if but when. Knowing this alone generally will bring a stock price to where the perceived value would be if operational and delivering favourable financial results.
Very interesting and pivitol postion for Gen iii. Will be very exciting to see how this unfolds over the next couple of years.