NewsIgnore the noise
Gratomic appoints Calha as director of graphite sales
2022-04-18 10:52 ET - News Release
Mr. Arno Brand reports
GRATOMIC WELCOMES NEW DIRECTOR OF GRAPHITE SALES AND BUSINESS DEVELOPMENT
Gratomic Inc. is proud to welcome Fernando Luis Pereira Calha to the executive team. Mr. Calha will be stepping onboard as the company's new director of graphite sales and business development.
Mr. Calha is experienced in strategic operations and business-to-business development in the field of technical solutions, with a focus on measurable and sustainable results. He is also experienced in complex contract negotiations, strategic marketing, business units management, and has extensive knowledge of mining and oil and gas commissioning projects.
This new addition to the team has a strong and diverse educational and working background that makes him the optimal candidate for this position. Given his MBA in business management, master's in occupational health, safety and hygiene, diploma in mechanical and production engineering, and bachelor's in mechanical engineering, coupled with his extensive working background, Mr. Calha is more than equipped to represent Gratomic as head of graphite sales and business development.
With substantial expertise in international markets, extensive experience leading start-up of businesses and establishment of new product lines, complemented by his vast experience in strategic marketing and go-to-market planning, the company believes Mr. Calha to be well suited to his new position with Gratomic.
Mr. Calha will be responsible for establishing a working relationship between Gratomic and its targeted end-users through tailored product offerings and price strategies aimed at seizing the largest possible share of that market by ensuring that the company has a complete and up-to-date understanding of the existing players and their unique specifications and requirements. He will manage the daily contacts with existing and potential customers, as well as the negotiation and execution of strategic supply contracts and offtakes. He will also liaise with institutional market entities, ensuring that Gratomic is always up to date with the latest developments.