RE: OPH.v .....the business we're in. CEOTrillion thanks for the link, it lead me to an interview with Mike Brown, President, and Gerd Zobel, VP E-Commerce of OnePersonHealth
Here is a short excerpt...
What is OnePersonHealth?
Mike: “OnePersonHealth (OPH), initially founded in 2001, recognized an opportunity to be a part of the baby boomer demand for health and wellness by helping them understand nutritional needs. Early on the company built an online assessment engine which allows people to go online and go through a fairly long (20mins) assessment on personal health, medications, lifestyle, etc. At the end of the assessment, the user gets several different reports. Included is a recommendation engine which tells the user certain supplements to take to lead a healthy lifestyle. We’re a science based company and have aggregated and built a lot of data in that area.”
“The business opportunity in the long term is to be a health information service to consumers on the internet. We will be a specific shopping comparison engine starting with supplements, sports nutrition, and pharmaceuticals. Our leg up on general comparison shopping engines is that we’ll provide a much broader base of information; we’ll get into things like ingredients a user might need. This is where the assessment engine ties into HealthPricer.”
....the rest..
https://www.comparisonengines.com/2005/09/25/healthpricercom-the-vertical-shopping-comparison-engine/
more info on vertical search engines....
https://www.google.ca/search?hl=en&q=vertical+search+engine+&btnG=Google+Search&meta=
more I look at this one the more I like it