NEWS: and I mean GOOD NEWSOne Person supplements referral rates increase in April
2006-05-12 12:35 ET - News Release
Mr. Michael Brown reports
HEALTHPRICER REFERRAL RATES JUST GET BETTER AND BETTER
With the introduction of each new department One Person Health Sciences Inc.'s referral rates just keep getting better and better.
Referral rates reflect the percentage of incoming consumers to Healthpricer.com that are redirected to the company's merchants, reflecting the quality of the service One Person Health is providing.
In December the company announced that its referral rates for supplements had climbed from 2.28 per cent to 4.36 per cent, over its first three months since launch. The company is pleased to report that the supplement department referral rates in April averaged 5.51 per cent.
Even better, while still in beta the company reports that its pharmaceutical department had an average referral rate in April of 13.48 per cent. This translates to 13 out of 100 people that enter Healthpricer.com in search of a prescription drug, and in turn select an on-line pharmacy and continue on. The company's pharmaceutical department also leads the way in generating traffic with over 37,000 unique visitors in April.
Best overall, since its beta launch on April 12, the company is delighted to report that the contact lens department has an exceptional average referral rate of 24.59 per cent.
The first measure of success in comparison shopping is the referral rate as it is a true reflection of the usefulness of the comparison shopping service to the consumer and also demonstrates the effectiveness of this on-line service.
"We are delighted by the continuing upward trends in the referral rates within all of our departments," said Michael I. Brown, president and chief executive officer. "It is also quite apparent that what we are able to learn in one department, we are able to translate into future successes within the new departments. Redirecting quality traffic is our business and we are proving to be very good at it."