Due diligence Means investigating for yourself the claims anybody makes. You'll notice that the "pumpers" always site the facts they used to come up with their conjectures. So you can look at the facts and see what they see or argue it based on the facts. The "bashers" like to claim that the facts are a lie while not giving any real evidence of their claims in an effort to spread fear. If you actually look into their claims you'll find half truths and twisted words that add up to blatant lies. Because of this it gives us the opportunity to uncover these lies, which actually helps to make the investment look better.