newsMar 28, 2011 09:00 ET
Intertainment's Ortsbo Real Time Translator Increases UserEngagement by 47%
NEW YORK, NEW YORK and SAN MATEO, CALIFORNIA andTORONTO, CANADA--(Marketwire - March 28, 2011) - IntertainmentMedia Inc. ("Intertainment" or the "Company") (TSXVENTURE:INT)(OTCBB:ITMTF)(FRANKFURT:I4T) announces that its socialmedia, real time, language translation platform, Ortsbo.com (www.ortsbo.com), has achieved a 47%growth in User Engagement Minutes since the end of February, growingfrom 82.3 Million minutes to 121.3 Million minutes of total engagement.Other key indicators have also grown substantially with active monthlyunique users, month over month, now at 8.6 Million, a 37% increase sincethe end of February.
In the past week, Ortsbo has generated over 10.8 Millionminutes of User Engagement, 6.4 Million Page Views, 3.1 Million OnlineSessions and 2.2 Million Unique Users.
Ortsbo, at just over 9 months since launch is at the samelevels achieved by Facebook in its first 29 month as indicated by thegraph below:
https://media3.marketwire.com/docs/int328fig1.pdf
With over 79% of Ortsbo users coming direct to www.ortsbo.com and www.ortsboqq.com, Ortsbo continuesto experience strong viral growth as the vast majority of users arecoming direct to the web sites, not using search engines or third partyreferrals.
The following arekey highlights of Ortsbo since launch (July 22, 2010):
Growth to 8.6 Million Unique Monthly Users
121.3 Million Minutes of User Engagement
80.8 Million Page Views
36.2 Million Online Sessions
24.6 Million Unique Visitors From Over 170 Countries /Territories
54,000 Facebook Fans
9,000 Twitter Followers
Ortsbo supports global communications with instanttranslation capability, real time multi- lingual social media chat andinstant Twitter translation allowing users to communicate with family,friends and colleagues around the world.
The following graph displays the significant growth of keyperformance metrics of Ortsbo:
https://media3.marketwire.com/docs/int328fig2.pdf
Ortsbo provides users with the ability to break down languageand cultural barriers through its easy to use, language centricinterface. User demographics have continued to favor the BRIC countrieswith China remaining the number 1 usage country for Ortsbo followed byBrazil, the US, South Korea, Canada, Taiwan, Germany, Argentina, Russiaand India. Ortsbo's Top 10 user countries have a combined population ofover 3.4 Billion people.
Ortsbo's real time multi-session, multi-platform andmulti-lingual application connects to PC and Mac computers, mobilebrowsers as well as all major search engine chat platforms includingMicrosoft, Google and Yahoo! along with Facebook, iChat, AIM, ICQ,Gadu-Gadu, Ovi, Lotus Sametime, LiveJournal and Tencent QQ and QQInternational, China's largest chat platforms and Twitter. Ortsboinstantly provides real time translation capabilities to well over 1billion active chat accounts in over 170 Countries / Territories.
As part of the commercial launch of Ortsbo for MicrosoftOutlook, allowing instant translation of email with original languageattachments, Ortsbo has launched a pilot web site and expects to make itpublicly available shortly. The email plug-in module will retail for$29.95 US. Ortsbo also offers a secure, multi-user, multilingual chatmodule for the commercial market.
As part of Ortsbo's ongoing commitment to improving thetranslation experience and to keep pace with accelerating demand, Ortsbohas begun to deploy additional infrastructure to handle the serviceloads placed on it by global users. The initial improvements haveresulted in reduced load times and increased overall user experience.
Full details of news coverage can be found at theIntertainment web site – www.intertainmentmedia.com
To become a Facebook Fan of Ortsbo, sign up at www.facebook.com/ortsbo
Follow Ortsbo on Twitter
To review Ortsbo's weekly performance metrics and theCompany's corporate blog, please visit www.intertainmentmedia.com/blog
About Ortsbo: www.ortsbo.com
Ortsbo (www.ortsbo.com)enables real-time conversational translation in over 50 languages andseamlessly integrates with today's most popular social media platforms.
Ortsbo Inc. is a division of Intertainment Media Inc., a RichMedia Applications leader, focused on delivering leading edgetechnology and marketing solutions enabling clients to power enhancedbranding, loyalty initiatives and consumer engagement. Selected as aMicrosoft Global Agency Initiative partner, Intertainment has joined anelite group of interactive agencies worldwide that Microsoft recommendsto its Partners and Customers.
Intertainment Media owns and operates a number of keyproperties including Ad Taffy, itiBiti, Ortsbo and Magnum. For moreinformation on the Company and its properties, please visit www.intertainmentmedia.com
Headquartered in the Toronto, Canada region, with offices inNew York, Los Angeles and San Mateo, CA, Intertainment Media Inc. islisted on the Toronto Venture Exchange under the symbol "INT" (TSXVENTURE:INT) and in the US under the symbol "ITMTF". Intertainment isalso traded in Europe, on the Frankfurt Exchange under the symbol "I4T".
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