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Apr 18, 2011 09:00 ET
Intertainment's Ortsbo Real Time Translator Reaches 12.2 MillionUnique Users in 10 Months Passing Facebook 3rd Year Results
NEW YORK, NEW YORK and LOS ANGELES, CALIFORNIA andSAN MATEO, CALIFORNIA, and TORONTO, ONTARIO--(Marketwire - April 18,2011) -Intertainment Media Inc. ("Intertainment" orthe "Company") (TSX VENTURE:INT)(OTCBB:ITMTF)(FRANKFURT:I4T)announces that its social media, real time, language translationplatform, Ortsbo.com (www.ortsbo.com),has achieved a major milestone, reaching 12.2 Million active monthlyunique visitors. In less than 10 months, Ortsbo usage has reached thesame level that it took internet bellwether Facebook 3 years to achieve,outpacing usage growth at the world's largest network in less thanone-third of the time.
In the past week, Ortsbo has generated over 17.7 Millionminutes of User Engagement, 15.9 Million Page Views, 6.5 Million OnlineSessions and 4.3 Million Unique Users.
Recently, international rock legend, accomplished globalentrepreneur, Ortsbo business partner and spokesman, Gene Simmonscommented, "Ortsbo takes a sledgehammer to the Tower of Babel that ismodern communication," Simmons said. "It connects humanity in real time.We are all one people."
The following graph presents the Growth of Ortsbo vsFacebook:
https://media3.marketwire.com/docs/OrtsboImages1.pdf
Ortsbo continues to experience strong viral growth with over80% of users coming direct to the Ortsbo web sites and not as a resultof search engines or third party referrals.
Thefollowing are key highlights of Ortsbo since launch (July 22, 2010):
Growth to 8.6 Million Unique Monthly Users
166.3 Million Minutes of User Engagement
116.9 Million Page Views
51.8 Million Online Sessions
34.7 Million Unique Visitors From Over 170 Countries /Territories
91,000 Facebook Fans
11,500 Twitter Followers
Ortsbo supports global communications with instanttranslation capability, real time multi-lingual social media chat andinstant Twitter translation allowing users to communicate with family,friends and colleagues around the world.
The following graph displays the significant growth of keyperformance metrics of Ortsbo.
https://media3.marketwire.com/docs/OrtsboImages2.pdf
Ortsbo provides users with the ability to break down languageand cultural barriers through its easy to use, language centricinterface. User demographics have continued to favor the BRIC countrieswith China remaining the number 1 usage country for Ortsbo followed byBrazil, the US, South Korea, Canada, Taiwan, Germany, Argentina, Russiaand India. Ortsbo's Top 10 user countries have a combined population ofover 3.4 Billion people.
Ortsbo's real time multi-session, multi-platform andmulti-lingual application connects to PC and Mac computers, mobilebrowsers as well as all major search engine chat platforms includingMicrosoft, Google and Yahoo! along with Facebook, iChat, AIM, ICQ,Gadu-Gadu, Ovi, Lotus Sametime, LiveJournal and Tencent QQ and QQInternational, China's largest chat platforms and Twitter. Ortsboinstantly provides real time translation capabilities to well over 1billion active chat accounts in over 170 Countries / Territories.
As part of the commercial launch of Ortsbo for MicrosoftOutlook, allowing instant translation of email with original languageattachments, Ortsbo has launched a pilot web site and expects to make itpublicly available shortly. The email plug-in module will retail for$29.95 US. Ortsbo also offers a secure, multi-user, multilingual chatmodule for the commercial market.
Given the significant increase in overall usage, Ortsbo hasaddressed any near term and future concerns for server, bandwidth andcomputer system management. Working with Microsoft, Ortsbo has agreed tomove its computer operations to Microsoft cloud solutions, WindowsAzure. This solution will provide Ortsbo with access to effectivelyinfinite server capacity and bandwidth.
Windows Azure is the operating system for the cloud andserves as Microsoft's cloud services development, hosting and managementenvironment. Windows Azure provides on-demand compute, storage andcontent network delivery capabilities to host, scale and manage webapplications through Microsoft data centers.
Companies, like Twitter, experienced significant issues earlyon as usage expanded and prior to cloud applications, response time waslimited, in many cases, to server delivery and installation. TheCompany believes that its continuing relationship with Microsoft and thedeployment of Windows Azure, will provide an almost instant response tofuture increases in usage and allow Ortsbo to focus on its productdevelopment rather than increase management costs of infrastructuredevelopment.
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