https://ca.finance.yahoo.com/news/edited-transcript-jtr-v-earnings-123604488.html
" we believe our plant-based cheese business is poised for explosive growth over the next year.
You will all be familiar with the Beyond Meat story due to their very successful IPO not long ago, which I hope shows you the appetite for the plant-based food category, in general. We believe, we have one of the stronger brands in the plant-based cheese space, and our new Riot formulations are closer to cheese than anything we have seen in the market so far. They melt very much like normal cheese; they look very much like normal cheese; and the taste, although not exactly like cheese, is getting extremely close.
In some of our internal sensory panels, we found that some people were not able to tell the difference between our Riot butter and plant-based cheese products versus the dairy versions in products like real cheese.
We are launching 2 shreds, 2 slices and 2 skews of plant-based butter. Although this is taking us a lot longer than we were hoping, the formulas are exceptional, and once we get the product into market, we believe we will have a category killer that could do extremely well in both retail and food service. Our plan is still to launch this in the coming 2-or-so months."