The deal with CannMart from Ignite's perspective The PR from Ignite was an interesting read, the perspective from the other side. Has some info I hadn't heard, such as how CannMart is fully responsible for sourcing high quality cannabis products to use the Ignite brand name in Canada, then the products get final approval from Ignite. I thought Ignite was working out its own deals with Canadian growers.
Now the partnership with CannMart makes even more sense, as CannMart has access to a lot of different cannabis growers, including many medium scale and craft growers, who often have the best quality cannabis. Ignite only needed to make a single deal with CannMart to get rapid procurement of quality cannabis products, processing and packaging of custom branded products, product testing, and immediate access to sell in 5+ provincial recreational markets.
This is why I invested in Namaste Technologies -- their highly "mutually beneficial" business model will create a cascade of growth down the road. I'm building up my position while it's cheap. I think the business model will bring about a share price above its peak of $3.95 CAD. It might take a while, but that's just more time to grow a position.
The more brands that join CannMart, the more it will pressure other brands to join, until everyone wants to have their products on the platform because of how many people shop on it. People don't want to sell products on Amazon because it's the best platform (it's not), they want to sell on Amazon because of the enormous number of shoppers that use it.