CELLF’s future growing distribution -
Expand Distribution. There has been significant inbound demand for CELLF from small, medium, and large chain wholesalers. This newest version of CELLF reduces the size of packaging adhering to best “on shelf” practices while also reducing shipping and logistic costs, such as storage. These improvements are expected to facilitate CELLF’s future growing distribution on online marketplaces and bricks and mortar stores.
Improve Profitability and Growth. Margins and distribution have been a key focus for Mikra, and with CELLF v1.2, product gross margins are expected to grow to over 65% primarily driven by increased order volume, as well as formulation and supply chain efficiencies. This incremental improvement on CELLF is opening more distribution opportunities within Q4 2022.