The Major Difference Between Shopify and Amazon
The key thing to remember is Shopify is a specialized ecommerce platform and Amazon is an online marketplace. Shopify gives you the tools to build your very own online store, while Amazon lets you sell through its marketplace alongside other online sellers.
So selling through Amazon is like having a stall in a famous boot-fair. Thousands of people swarm in to browse and buy – most of them aren’t looking for your business in particular, but you still make a lot of sales because of everyone walking past and seeing your stall.
Selling with Shopify is more like renting a building to set up your business in. You have your own space and customers actually come looking for your store once they know your brand. There’s more room to create a unique image, although it’s harder work building up that regular customer base.
Because of these differences, Shopify and Amazon cater for different types of online sellers. Amazon caters for individual sellers up to small and medium sized businesses. Shopify is ideal for everything from small businesses up to much larger brands.