There is an aspect of this conclusion that comes as a relief in that we can confidently and resolutely direct all of our attention to the sizable and lucrative, higher-margin sales channels. In keeping with our mantra to ‘Protect Those Who Protect Us,’ we remain committed to equipping the war-fighter and first-responders with the best possible personal protective solutions – we are ready and willing to provide subcontracting solutions to SOE prime vendors including the provision of Unifire’s Berry-compliant, in-house manufactured protective products.”
Word from the CEO
I enjoy finding efficiencies in processes, which is why I am naturally drawn to mathematics and finances. Math is not just the science of simplifying the expression, it is the art of knowing the order of operations. It is at this intersection of art and science that sustainable growth can happen. Mission Ready is approaching this intersection with great leadership and focus. Over the past few months, we have audited every line item on financials to examine where we can improve efficiencies. We have made and continue to make decisions that unify our team, remove barriers, and position ourselves to take advantage of untapped opportunities.
This framework provides the ability for our Company to flex, pivot, and be fluid in any situation. The challenge becomes recognizing opportunities and acting in a responsible manner to provide the most return to our shareholders. I’m most excited about this as over the past few months we have been working very hard to realign our human and financial resources to position ourselves for a momentous 2021.
This realignment of resources includes partnering with professionals to maximize our potential. We’ve engaged with Tremont Strategy Group to help lobby our government partners in the Personal Protective Equipment (PPE) space on current and future contracts. This is a force multiplier for us and our partners as we can work directly with the new administration and congressional members to better serve the needs of the United States and our allies.
Additionally, we have engaged Victory Media as a marketing partner to perform a comprehensive refresh and integration of our intercompany brands, websites, logos, etc. We are excited to introduce a new, cohesive brand design that seamlessly incorporates each current business segment and will be customizable to accommodate future opportunities. The websites are also being updated with contemporary designs, additional resources and more intuitive user interfaces.
In closing, as we diligently work to build a Company that is synonymous with excellence and professionalism, we are making great strides in thoughtfully allocating resources to support our commitment to create sustained shareholder returns through, among other things, effective leadership, strategic positioning, improved margins and expense management."
https://ca.finance.yahoo.com/news/mission-ready-provides-corporate-otcqb-120000524.html