finance additional inventory LAGUNA BLENDS INC. RECEIVES KICKSTARTER APPROVAL TO LAUNCH A FUND RAISING CAMPAIGN FOR "CAFFE, LAGUNA'S INSTANT PROTEIN COFFEE"
Laguna Blends Inc. has been approved by Kickstarter to launch a fundraising campaign. The specific campaign is to raise funds for caffe, Laguna's instant protein coffee beverage. The proceeds of the Kickstarter crowd-funding program will go toward shipping orders of caffe and to finance additional inventory.
"Kickstarter has been proven to be an effective way to fundraise while generating awareness and presales. In addition, Kickstarter allows a company like Laguna to attract new customers from different demographics. Since Laguna has a network marketing business model, repeat customers from the Kickstarter campaign will benefit existing Laguna Blends affiliates. Since Laguna is launching its affiliate program in the new year this is a win-win for Laguna's affiliates who may directly benefit from new customers. Laguna will continue to be innovative and think outside the box," commented Stuart Gray, president and chief executive officer.
Laguna recently announced the commencement of manufacturing for caffe. Laguna is going into production for (16,667 boxes) 500,000 individual caffe sachets. Delivery of caffe is scheduled for early 2016.