RE:RE:Let's get some more hemp out the door!youngkid wrote: I bought a bunch more shares recently so I hope these advanced negotiations turn into sales soon.
Has anyone heard how the study with Cocos is going? I just bought 20 cases of the stuff for myself as it's delicious. If they can maintain the taste and add protein this could be a big seller.
Hey “youngkid”,
All I have heard about Cocos is that the “study continues” so based on previous news releases (below) IMO an update on Cocos is due/
overdue. January 6, 2016 - Naturally Splendid Signs LOI with The Cocos Pure Beverage Corporation to Develop Coconut / HempOmega (tm) Product Line March 29, 2016 - Naturally Splendid Updates Development of Coconut / HempOmega(tm) Product Line for The Cocos Pure Beverage Corporation 100% my speculation-->>> maybe they are considering CBD's in addition to HempOmega(tm)!
Based on some of the recent reading I have done I would say - time to stop studying and get it in the can and out to market!
“Living in the sunshine”
Always DYODD
DKM
*****
June 2016 -
8 Science-Based Health Benefits of Coconut Water *****
SPONSORED article 3 Reasons energy drinks will continue to dominate the shelf July 5, 2016
In 1987, an energy drink was sold for the very first time in its home market of Austria. The original beverage, at the time called Krating Daeng, was actually a Thai energy drink marketed to truckers, farmers, and construction workers. It wasn’t until Austrian business man, Dietrich Mateschitz, drank this formula to cure his jet lag that Red Bull finally “got its wiiings” and a new category was born.
The original energy drinks had to leverage their success solely on the premise that they worked.
Nearly 20 years later, when the energy drink boom exploded in the USA, their success was founded on improved taste and variety. Now, it is 2016, and concepts like
“free-from” and
“clean label” are challenging the industry to keep up with an evolving core-consumer. Early evidence suggests that the performance of energy drinks under this clean label spotlight comes down to three important facts.
1. Maturing Millennials need Grown-up Energy Imagine a young professional walking into a boardroom with an energy drink. Most people would visualize a loudly-branded can that looks like it belongs more at a motocross rally than an office. However, that image of energy is changing quickly.
The fact is, millennials have always been the dominant consumer for energy drinks. Mintel reports that, between the age of 18-34, 67% of males and 47% of females consume energy drinks and are by far the largest consumer base (Source: GMI/Mintel June 2014, Base: 2,000 internet users aged 18+). So what happens when these young adults age out of the skatepark and into the executive boardroom?
Like many others, recent college graduate, Ross Knutson from the University of Colorado, knows how this might impact his life.
“I appreciate energy drinks, but as I begin to enter the professional world after graduation, I would feel embarrassed to carry a flashy energy drink into a work environment,” explains Knutson. “I am glad to see more options in grocery stores that fit a variety of lifestyles.”
2. Trust is Built through Natural Ingredients Credibility is largely related to trust. According to a Mintel survey in 2015,
over one quarter of energy drink consumers surveyed say that they drink less energy drinks because they don’t trust the artificial ingredients inside (Mintel 2015: Survey Based on 168 internet users aged 18+ who consume less energy drinks). By substituting these synthetic and unrecognizable ingredients with known sources, like coffee and tea, consumers can easily draw a connection of familiarity.
“We are noticing some of the largest players in the energy drink industry going from extreme to natural,” says Jackson Zapp VP of Innovation at Applied Food Sciences (AFS), a global leader in functional ingredients for beverages. “Natural caffeine extracts, specifically our organic sources of caffeine, are dominating R&D efforts right now because they offer the same desired effects as synthetic caffeine and often have additional health benefits.”
For product makers like Todd Berardi, Founder & President of Hiball organic energy drinks, the design with natural ingredients is essential to his brand.
"From day one, our mission has been to create the healthiest energy drinks; free of synthetic, artificial ingredients, sweeteners or colors,” says Berardi.
“We incorporate efficacious organic and fair trade ingredients whenever possible This is better for the farmers who cultivate them, more sustainable for the planet and healthier for our customers.”
Mintel confirms that this is a quickly growing segment as 30% of users are now consuming natural energy drinks and shots (Mintel 2015, Safety Concerns Haven’t Slowed Energy Drink Consumption for US Parents). The emergence of big players in the industry such as Rockstar’s Organic SKUs, HiBall, Steaz, Guru, and others are leading examples for the category’s evolution.
3. Healthy is no Longer a Substitute for Flavor The one caveat, and cardinal rule to all beverage formulation, is that flavor is still king. Consumers know that, above all else, success lies in the sensory experience of any product. Just because a product claims to be “healthy” or “better-for-you” does not mean it has the liberty to sacrifice taste.
Applied Food Sciences understands that working with botanical extracts can be challenging in masking bitterness and reducing sediment. AFS has been diligently working on improving the technologies used in herbal extraction to provide simple and novel ingredients that are highly water-soluble and have a more neutral taste profile for ease of use in beverage formulations.
“Two of the most innovative offerings in our portfolio are our organic caffeine extracts, and our natural guayusa tea extracts,” continues Jackson Zapp. “Standardized for naturally occurring antioxidants plus caffeine content, we can offer product makers ingredients that are easy to work with, certified organic, GRAS, and Non-GMO.”
Applied Food Sciences is an Austin, TX based company that provides a portfolio of clean energy ingredients to the industry. For more information visit AFS at booth #851 during the IFT Show in Chicago (July 17-19, 2016), visit
www.appliedfoods.com or email
info@appliedfoods.com *****
Why manufacturers should have more than just a millennial mindset By
Carolyn Heneghan | July 5, 2016
Dive Brief:
· Move over, millennials:
Baby boomers and Gen Z are also influencing massive changes in the food and beverage industry, though their eating behaviors and attitudes differ, according to a Summer Fancy Food Show presentation from Melissa Abbott, vice president of culinary insights at the Hartman Group.
· Marketers tend to give millennials credit for the movements toward fresh, less processed and organic food. But baby boomers have actually "led" and "shaped" these industry trends because of their perception of food as a way to live a higher quality of life for longer, Abbott said.
· Often credited to millennials, ethnically diverse and innovative flavors are a banner of Gen Z, with nearly 50% of Gen Z Americans non-Caucasian, compared to 28% of boomers, according to Abbott. Also, because of their exposure to digital tech at an early age, Gen Z has also pushed for ingredient transparency.
Dive Insight:
Consumption is increasingly driving the economy more so than production, Abbott said. This has led to a combination of the fun and experiential nature of modern eating with an upending of certain related traditions, such as a decentralization of meal planning, shopping, and cooking.
Throughout these shifts, one common trait among all generations is the increasing link between food and health. That link may look different between generations, but the mental association is strong across the board. For example, Gen Z tends to perceive organic foods as healthier or even tasting better, while boomers perceive organic foods as having fewer negatives and not necessarily tasting any different.
Millennials have received much attention from marketers in recent years, but baby boomers and Gen Z each comprise 23% of the population, according to Abbott. That's nearly half of the population to whom food and beverage manufacturers do not always first target their products and marketing toward.
But unique opportunities lie in targeting products and marketing for these generations. As the large baby boomer population ages,
medical foods have become a way for manufacturers to strengthen the connection between food and health by using food as a conduit for medical treatments for chronic illnesses.
Nestle and Hormel have both recently announced efforts to produce medical food lines, and other manufacturers are likely to follow.