Facts vs. Fiction on NexOptic Since there seem to be ongoing weak attempts at a “short and distort” campaign with NXO, I thought I would weigh in with a little fact checking.
FALSE: The DoubleTake flopped at CES.
FACT: CES 2020 was about connecting with key industry contacts and media. That's why the only public event was CES Unveiled Las Vegas (along with the Paley event in New York), and that a private meeting room was chosen instead of a CES show floor.
FALSE: No one wanted to buy a $1500 box that doesn't do anything more than what a half-decent Cell Phone camera does.
FACT: The unit is not for sale. Presales are going to be announced soon. There is significant interest at all levels from distributors, retailers and the ultimate goal: consumers. Have you seen the images taken with the prototype? They blow cell phone cameras out of the water.
The original proof-of-concept-telescope proved the concept of prism lenses, but apparently not well enough to continue developing that.
The novel prism concentrators were an excellent and innovative way to gather more light, and the prototype telescope proved the concept. When commercializing a new technology there's always risk, and it turned out the prism's niche was difficult to commercialize via the DoubleTake in what was determined not to be an economical enough manner. Management's decision to halt development shows that a "competent business decision" was made.
BTW NexOptic has other value-adds that will deliver shareholder return in a shorter term with less risk.