Nordex Explosives Ltd V.NXX

"New Projects" Press Release

[goldengoldenbea]

Does this press release reveal anything new, or useful in terms of new orders, sales and margins?  New employees are great and grant funding is great.  Chocolate cake is also great, but information of substance would be appreciated.

[Bean_and_Dunn]

Dear Goldengoldenbea, member since March 7, 2014. I believe it does communicate some new items in the video on the Yves Landry site. You will notice that there are several women in the video. Women are less likely to jump from job to job as some men have done in the past. That is one thing that is new and different. In the video there is talk of actually running more than one shift. It is not a

[Goldengoldenbe]

In other words, there is nothing new in the press release.  Seeing more women in the promotional video may be good for equality, but it is as relevant to sales as me being a member of this forum since March 2014. Johnex is not new, nor is its potential to transform the company or the potential to run more than one shift. What is needed (as you rightly alluded to) is information on progress

[Bean_and_Dunn]

Its is more than just about equality. Women have actually been more reliable workers than men have been at Nordex. Training someone and then having that person up and leave is not good for profits. Having the video available helps to widen the circle of knowledge about the company. Widening the circle of knowledge benefits the company for at least 2 reasons. First it exposes the company to

[Goldengoldenbe]

I did not say that Johnex could not transfrom the company, I just noted that Johnex is not new nor is its potential to transform the company new and that the press release is redundent at best.  I'll respectfully disagee re the materlailty of women versus men on the shift.  Assuming its material, its academic if orders are not sufficient and there's no updates re orders.

[Bean_and_Dunn]

So, I think I have got what you are saying once we eliminate your double negatives. "Johnex can transform the company through increased sales and a specific product niche. Johnex is new to North America; but well known and liked in Australia. Multi national companies are familiar with it in Australia and want to use it here." It seems the press release did its job, because it got