Dear NYX,
what a great company you could be. Current development of online gaming market is very fortunate for you: Gaming operators seek for big portfolio of games and your platform is the best way to achieve it. No wonder you have such a strong pipeline! Openbet is a diamond. Your future is bright.
But there is one thing that unfortunately remains astounding. The way you misunderstand your shareholders. Let me now describe what has happened on Tuesday and what should have happened on Tuesday.
This Tuesday
Market: NYX we know you are growing, please just assure us that cost control is a priority and all will be fine.
NYX: NYX is growing! We will focus on investing into areas which promise a potential.
Investors: Have we heard it right? When I owe money to someone do I say that I will invest and then pay it back? NO. I just eat and sleep less to to pay it.
=> disappointment and share price ~ 1,2
Ideal Tuesday (same numbers)
Market: NYX we know you are growing, please just assure us that cost control is a priority and all will be fine.
NYX: Numbers for Q2 do not yet indicate it, but #1 priority for NYX is to significantly reduce the costs and existing debt. We did this and that to achieve it by now.
Market: finally! Bravo.
=> share price ~ 1,5
I hope that Vegas is not the ivory tower and you can hear my concerns loud and clear. I think I can speak for the market when I say that cost control is the word we need to hear more often than investment, hiring or acquisition - as these words scare us to death as it means the opposite of efficiency in NYX case.
Management holds the shares, mr Davey holds the shares, I hold the shares.
If I could I would be talking about costs and would be reducing these all day long. Can you respond to me and give me a reason why this is not happening?
Big thanks.
& have sent this to NYX