VIVO and Diageo
Vivo Cannabis appoints Mallard chief customer officer
2018-08-14 10:21 ET - News Release
Mr. Barry Fishman reports
VIVO CANNABIS APPOINTS CHIEF CUSTOMER OFFICER
Vivo Cannabis Inc. has appointed Joel Mallard as the company's chief customer officer (CCO). Mr. Mallard will assume the position effective Aug. 20, 2018, and will be tasked with building and leading Vivo's sales teams and sales strategy across all markets.
With more than 20 years of sales, marketing and innovation experience, Mr. Mallard has held senior roles at Diageo and News Corp., including over 13 years in leadership roles in the beverage alcohol industry. Mr. Mallard was working most recently with Cowbell Brewing Co. where he led the sales team and developed the company's customer plans and strategy. During his two-year tenure at Cowbell, Mr. Mallard was instrumental in growing it from a start-up to a top player in the highly competitive craft beer industry.
"Joel is a welcome addition to the Vivo team. His extensive expertise in sales, marketing and product innovation and in the beverage alcohol category are highly valued," said Barry Fishman, chief executive officer of Vivo. "His leadership role will include developing a comprehensive understanding of our customers and creating strategies to maximize customer acquisition, retention and profitability. We are thrilled to have Joel as the chief customer ambassador for our brands including Beacon Medical, Fireside Cannabis and Lumina Wellness."
An industry-recognized sales and marketing executive, Mr. Mallard's experience includes many successful product launches, the growth of several global brand extensions, including Smirnoff, Johnnie Walker and Guinness, and multiple local and international industry awards. In his new role, Mr. Mallard will be responsible for positioning Vivo as a leading medical and adult-use cannabis company and driving profitable revenue.
In connection with Mr. Mallard's appointment, the company has agreed to grant him 300,000 stock options, each of which will be exercisable into one common share in the capital of the company at a price of $1.27 per share, being the closing price per share on the TSX Venture Exchange on Aug. 13, 2018. The options will vest quarterly over 36 months and expire in five years.
About Vivo Cannabis Inc.
Vivo is recognized for trusted, high-quality products and services. It holds production and sales licences from Health Canada, and its world-class indoor cultivation facility in Napanee, Ont., contains proprietary plant-growing technology. Vivo is expanding its production capacity and pursuing partnership and product development opportunities domestically, as well as in select international markets, including Germany, Australia and Israel. Vivo recently announced that it has entered into a definitive agreement to acquire 100 per cent of the issued and outstanding share capital of Canna Farms Ltd., a premium cannabis company based in Hope, B.C.
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