TSXV:POI.H - Post by User
Post by
smallpotatoson Nov 24, 2014 10:08am
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Post# 23157731
VISUAL SEARCH
VISUAL SEARCHhttps://www.psfk.com/2014/11/ray-velez-black-friday-like-none-look-seven-game-changing-tech-advances-retailers.html
- 2. VISUAL SEARCH
With visual search you go from typing to photo-snapping. Instead of web search consumers use their camera to take products the see in the real world and order them rather than ordering items they see online. There’s an iOs app called “Camfind” that permits this sort of behavior, as does Google Goggles. Developers can use underlying tech for mobile called “Slyce” and build it into platforms. Most recently Amazon, made visual search a key feature in its new Fire smartphone with a program called Firefly, which it claims can recognize 100 million items (though some claim it doesn’t work as reliably as Amazon says it does). PSFK also made note of this idea of taking the store to the customer in a trend titled ‘World As Purchase Platform’ from their latest Future of Retail report.