Summary Atomic worked with Sony Electronics to create the #CatchTheTablet social media campaign, combining Facebook, Twitter and gaming elements to give fans in top, high markets across the US the opportunity to win a Tablet and increase social buzz for Sony. We built a Facebook tab as a central hub where Sony fans could learn about and RSVP for events and use interactive maps to discover exactly where to go to "Catch the Tablet." Sony and Atomic social media staffers turned up with the Tablet in hand in New York, Los Angeles, Miami, San Francisco and Chicago. To enter, fans had to locate the team, take a photo with the Tablet and tweet it out with the #catchthetablet hashtag. Or go to a Sony Store and photograph the Tablet there. Or simply submit their email address on the tab. Fans could also vote to add their city to the tour. Sony's Seattle fans rallied and secured nearly 40 percent of the vote, earning a party in their city with free food and drinks, Sony gift bags, and hands-on time with the Tablet. According to The Next Web, #CatchTheTablet is the most successful social media campaign ever implemented by Sony in the US. |