RE: RE: RE: RE: Atomic We could take the INT route and hire celebrities to endorse the product. How about Dog the Bounty Hunter or Charlie Sheen. Perhaps Paris Hilton, she hasn't been up to much lately.
I agree with 2guys to an extent. The completion of the milestones and having a functional product is the single best advertising available. I understand that PR helps to create awareness but the buck stops at a functional product that does what they say it can do. Words can only take you so far.
IMO we are caught in a 50-70 cent cycle until something material happens, not a PR effort.