Location-Based Usage is UP
As smartphone adoption continues to grow nationwide, nearly three-quarters of smartphone owners are accessing their mobile devices to get location-based information in real time, a new study suggests.
A new study conducted by the Pew Internet & American Life Project found that about 74% of smartphone users use location-based services to find out information about what’s around them. In addition, one in five (18%) are checking in to local businesses — from restaurants to movie theaters — with geo-social services such as Foursquare.
Smartphone adoption has grown from 35% in 2011 to 46% in 2012, bringing with it more access to location-based apps and services. The amount of consumers who “check in” to certain places via geo-social services has reached 18%, up from 12% in 2011.
SEE ALSO: 5 ways to get started with a location-based marketing plan
“It has been fascinating to watch how people’s physical location has reentered the picture in their communications patterns,” Pew Internet Research Specialist and report author Kathryn Zickuhr told Mashable.
“For a long time in our research, we’ve seen that location didn’t matter to consumer’s Internet use or cellphone use. But the rise of location services and awareness has become a new part of people’s use of these digital technologies. The importance of where people are is reemerging as an element of their identity and their social interactions,” Zickuhr added.
Not surprisingly, location-based information services and geo-social “check-in” services are more likely to be used among young adults than older adults. And although those in lower-income households are not as inclined to use location-based information services, they are more likely to use geosocial services, according to study.
- Poynt's USA mobile search ownership along with Google, Yelp etc https://www.stockhouse.com/Bullboards/MessageDetail.aspx?p=0&m=30949637&l=0&r=0&s=PYN&t=LIST
- China JV https://www.stockhouse.com/Bullboards/MessageDetail.aspx?s=PYN&t=LIST&m=30953796&l=0&pd=0&r=0
-Two links with analysis and targets to review herehttps://www.frasermackenzie.com/newresearch/POYNT/
- Opening report 1.15 target Poynt Corp. - Don't Worry?? Be Appy!
- Supplement to report 1.15 target 12-01-11 Don't worry Be appy Samsung
- Second supplement to report 1.15 target 12-15-11 https://www.byroncapitalmarkets.com/wp-content/uploads/2011/12/Poynt-Corp-Note-12-15-11.pdf
https://www.poynt.com/investors/presentations/
https://www.poynt.com/investors/news-releases/
https://www.poynt.com/wp-content/files/Poynt-AdKit.pdf
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Juniper Research Report on Global Mobile Commerce promiently contains Poynt see link : https://www.juniperresearch.com/reports/mobile_commerce_markets
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