RE: iSign Media is a Buy, says Clarus Securities a Wrong board there TTSB. Proximity marketing will supplement location based but not replace it. The " Holy Grail " your quoting was borrowed from location based marketing and was coined I believe by Sir Martin Sorrell CEO of WPP the worlds largest marketing company, see article pasted below.
P.S Please stick to your own board.
Sorrell: location-based marketing is “holy grail”
Tue, 15 Feb 2011 | By Lara O'Reilly
WPP chief executive Sir Martin Sorrell says the power of apps and location-based marketing are akin to the “holy grail” for advertisers.
Sir Martin Sorrell
Speaking at Mobile World Congress in Barcelona, Sorrell says apps are a classic example of the shift from broadcast to “multifaceted engagement”, by enabling brands to connect with consumers at numerous touchpoints.
Sorrell (pictured) adds: “Applications will be a significant opportunity for retailers to open another virtual shop, with the added benefit of it being in consumers’ pockets both when they are out shopping - ’can I get it cheaper elsewhere?’ - and when they’re not at the shops, because impulse purchases can be made anywhere.”
He adds that location targeting is the “holy grail” that advisers on behalf of clients search for.
Sorrell also welcomes mobile browsers becoming more powerful, enabling use of features currently only on apps.
“It is likely that mobile apps will be the fat part of the curve in terms of usage, whereas the mobile internet will be the long tail,” he adds.
According to the Guardian Online, WPP is currently encouraging clients to invest in mobile marketers, investing in companies and ideas that will improve its own mobile abilities and supporting its online division to “embrace” mobile more aggressively.
- Poynt's USA mobile search ownership along with Google, Yelp etc https://www.stockhouse.com/Bullboards/MessageDetail.aspx?p=0&m=30949637&l=0&r=0&s=PYN&t=LIST
- China JV https://www.stockhouse.com/Bullboards/MessageDetail.aspx?s=PYN&t=LIST&m=30953796&l=0&pd=0&r=0
-Two links with analysis and targets to review herehttps://www.frasermackenzie.com/newresearch/POYNT/
- Opening report 1.15 target Poynt Corp. - Don't Worry?? Be Appy!
- Supplement to report 1.15 target 12-01-11 Don't worry Be appy Samsung
- Second supplement to report 1.15 target 12-15-11 https://www.byroncapitalmarkets.com/wp-content/uploads/2011/12/Poynt-Corp-Note-12-15-11.pdf
https://www.poynt.com/investors/presentations/
https://www.poynt.com/investors/news-releases/
https://www.poynt.com/wp-content/files/Poynt-AdKit.pdf
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Juniper Research Report on Global Mobile Commerce promiently contains Poynt see link : https://www.juniperresearch.com/reports/mobile_commerce_markets
Another Global Research Report Containing Poynt : https://www.berginsight.com/ReportPDF/ProductSheet/bi-lba-ps.pdf
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