Outlook from MD&AOutlook
The structuring of the China JV required considerable attention from the senior management team. With China Youth Poynt Ltd. now operational, the team can re-focus on operations in other geographies. In an effort to become more efficient at creating value for the product and Company, maximum efforts will be put towards monetization and revenue generation. As part of this process, the senior team has been streamlined to focus on personnel who have demonstrated success in business plan execution and monetization.
Poynt Corp.’s revenue model includes user queries, page views, advertising and transactions within the Poynt platform. Each user query generates several page views which are monetized through display advertising and sponsored listings. The continued addition of users, through geographic development and feature set enhancements, ensures a strong and growing audience to whom retailers and brands can deliver targeted, geographically relevant advertising and offers. Poynt Corp. continues to investigate additional monetization strategies including app sponsorship and advertising inventory exchanges. Additional business lines are being evaluated that have the potential to diversify and expand revenue opportunities for the Company.
Poynt Corp. is set to launch their new advertising product, Brandscape. Brandscape provides agencies and brands with the ability to visually dominate an entire section within Poynt. It is available in Canada and the US on the iPhone and Android platforms. The new product is all about integrated, beyond-the-banner brand placement. Although this form of advertising is highly visible to the consumer, it feels much less invasive as it is integrated into the platform experience.
Poynt’s inventory fill rate for the past year varied by region with overall increases in fill rates. Specifically, inventory in Canada maintained a maximum fill rate while the US saw a steadily growing fill rate with campaigns from well-known brands in quick-serve restaurants, hotels and travel, automotive and retail, many of which placed repeat media buys. In addition, the European market launched in-app advertising and has had increasing market demand. Key drivers of increasing fill rates include increasing industry awareness of the effectiveness of contextually targeted local-advertising combined with Poynt's continued increase in user numbers plus the recent launch of new advertising products. The Company expects to increase the overall fill rate on inventory, thus increasing revenues accordingly.
Recent filings and IPO results have revealed that a strong mobile monetization plan is key to success in the growing technology marketplace. Poynt Corp. believes that they have been, and will continue to be, successful in implementing a strong monetization plan. During 2011, Poynt Corp. focused on monetization and revenue growth and this focus will continue through 2012 with additional emphasis being placed on the enhancement of the product. Poynt Corp.’s focus in 2012 will include continued product innovation, adding user generated content to the Platform as well as additional social integration in the Platform.
Poynt Corp. and Times Internet Limited (TIL) are entering into discussions to understand monetization of the timesPoynt platform. India and China are the fastest growing markets with 30% of mobile subscribers living in those two countries (mobithinking.com 2012). According to TIL, in August 2011 there were 12.92 million iPhone app downloads in India and of those 12.92 million, 11.74 million were free apps.
China Youth Poynt Ltd. has made an initial version of the Poynt China Application available for download for Android devices. The Poynt China platform includes local search features similar to the Poynt local search platform, social networking functionality and news. China Youth Poynt Ltd. will be developing launch and monetization plans for the Poynt China platform.
Poynt Corp. and Gladios IP will continue to aggressively work towards the licensing and monetization of the Company’s patent portfolio during the remainder of 2012 and into 2013. Poynt Corp. and WiLAN are jointly working to secure additional patents that we believe will expand the value of the existing patent portfolio. We are currently evaluating conversations with certain key companies and are discussing opportunites and timelines with regard to the IP.
The Company continues to work on signing new preload agreements with additional carriers in the U.S., Western Europe, and Asia. To support the continued preload efforts and support overall user base growth of the Poynt platform, the Company will continue to deliver highly targeted marketing campaigns designed to increase user acquisition, user retention and overall brand awareness.
As at May 30, 2012 the total number of unique users of Poynt was in excess of 16 million.
- Poynt's USA mobile search ownership along with Google, Yelp etc https://www.stockhouse.com/Bullboards/MessageDetail.aspx?p=0&m=30949637&l=0&r=0&s=PYN&t=LIST
- China JV https://www.stockhouse.com/Bullboards/MessageDetail.aspx?s=PYN&t=LIST&m=30953796&l=0&pd=0&r=0
-Two links with analysis and targets to review herehttps://www.frasermackenzie.com/newresearch/POYNT/
- Opening report 1.15 target Poynt Corp. - Don't Worry?? Be Appy!
- Supplement to report 1.15 target 12-01-11 Don't worry Be appy Samsung
- Second supplement to report 1.15 target 12-15-11 https://www.byroncapitalmarkets.com/wp-content/uploads/2011/12/Poynt-Corp-Note-12-15-11.pdf
https://www.poynt.com/investors/presentations/
https://www.poynt.com/investors/news-releases/
https://www.poynt.com/wp-content/files/Poynt-AdKit.pdf
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Juniper Research Report on Global Mobile Commerce promiently contains Poynt see link : https://www.juniperresearch.com/reports/mobile_commerce_markets
Another Global Research Report Containing Poynt : https://www.berginsight.com/ReportPDF/ProductSheet/bi-lba-ps.pdf
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