116 per cent year-on-year increase.
The location-based ad service attributes its sharp rise to the rate of consumer smartphone adoption, which has introduced mobile ads to the masses.
Poynt highlights Gartner research, which says worldwide mobile ad revenues will pass $20 billion by 2015, in order to demonstrate the impact the medium has had on the market.
Andrew Osis, CEO, Poynt, said: "More than ever, consumers are adopting and using smartphones to obtain relevant information about their favorite brands and their local surroundings. The key for brand marketers and advertisers is to provide relevant, valuable messages and offers to their consumers via the mobile device that take into consideration the consumer’s location and preferences.
"Consumers expect to be able to locate local businesses, retailers, movie listings and restaurants on their mobile device at different times and locations. Brand marketers and advertisers that strategically use mobile local advertising to reach local consumers with relevant, personalized offers, deals or ads will see the greatest results."