RE:RE:RE:RE:RE:DéfinetlyRatios change based on many things.
Right now the big talk is
1) DTC
which Reitmans has always been. Brands want to manage their own destiny.
2) Customer Acquisition Costs
Brick and Mortar is the most essential part in acquiring and converting. Again Reitmans is already there. Its a huge logistical nightmare for pure e-commerce to go omnichannel but needs to be done if an apparel company wants to grow.