RE:Antifreeze Proteins Market -> USD 17.3 billion by 2025 There are many antifreeze molecules around. To be able to have a market share they need to show that their product is more effective than others (see Figure 6 of the following source).
https://pubs.rsc.org/en/content/articlehtml/2017/sm/c6sm02867e
Currently they have almost no public data on this to convince that it could lead to something useful.
When it comes to Sirona I think we all learned that things need to be taken cautiously.