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Bullboard - Stock Discussion Forum Urbanimmersive Inc V.UI

Alternate Symbol(s):  UBMRF

Urbanimmersive Inc. is a Canada-based company, which develops and markets real estate photography technologies and services. The Company is engaged in developing and commercializing immersive, which is a software as a service (SaaS) platform offering immersive marketing solutions, three-dimensional (3D) photographic equipment and photography services to professional photographers. Its segments... see more

TSXV:UI - Post Discussion

Urbanimmersive Inc > Photography margins will drop to 20% to 40% in accounting
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Post by kaykay22222 on Jan 21, 2022 7:33am

Photography margins will drop to 20% to 40% in accounting

I noticed one thing. The photography service was specified with an average gross margin of 40%-60%. This is probably because the freelance photographers are paid directly. By using standard 3D tours, this amount will drop significantly. The following example makes this clear: <br><br>
 
Assume a photography service costs $200 CAD. Let's say the gross margin is 50%. I.e. to Ui flows $100 gross profit. Of that, $40 is for the 3D tour. $60 is for the service. Because SaaS and service are separated in accounting, only $60 gross profit is booked for the service. SaaS has a gross margin of 85%. <br><br>
 
Service has only a gross margin of $60/$200 = 30%. (20% at 40% margin and 40% At 60% margin - we do have a range).
Overall, the Ui gross margin is 47%. 
Comment by kaykay22222 on Jan 21, 2022 7:37am
The positive side of this is that we have the "most-compelling" product in the market at the best price and can therefore build up a massive market share. But in the long run, Ui should increase its prices to increase margins.
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