Wishpond Technologies Ltd V.WISH

Wishpond Launches

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Wishpond’s PersistIQ Launches New Fully Managed Outbound Sales Solution

 

VANCOUVER, B.C. - April 22, 2021

 

The new offering comes less than two months after Wishpond closed the acquisition of PersistIQ and increases Wishpond’s future growth potential.
 
VANCOUVER, BC, April 22, 2021 - /CNW/ - Wishpond Technologies Ltd. (TSXV: WISH) (“Wishpond” or the “Company”), an emerging leader in all-in-one digital marketing solutions that empower businesses to achieve success online, is pleased to announce the launch of its new fully managed Outbound Sales Solution by PersistIQ. This new solution features an enhanced sales automation platform and a service package that gives B2B small business owners access to PersistIQ’s award-winning technology, outbound sales strategies and a team of experts to help accelerate growth.  
 
Since 2017, Wishpond’s outbound sales channel has been its primary driver of growth creating a predictable and scalable sales engine that generates very attractive returns for every dollar invested. Wishpond has applied this same strategy to help scale PersistIQ’s sales team and recurring revenue. By combining PersistIQ’s platform and Wishpond’s outbound sales capabilities into one bundled recurring service offering, the average revenue per new client for PersistIQ’s fully managed Outbound Sales Solution is expected to be up to 10x higher than PersistIQ’s current self-serve product offerings, while still being an affordable option for small businesses.  
 
“The decline of traditional sales channels and inbound business due to the Covid pandemic has accelerated the need for B2B small businesses to effectively book appointments and secure new clients using outbound sales teams,” said Nick Steeves, Wishpond’s Chief Product Officer. “We’re excited to be implementing the same strategies we’ve seen working for years at Wishpond to grow PersistIQ’s customer base, revenue, and product offerings.”
 
Wishpond completed its acquisition of PersistIQ, a profitable Silicon Valley based sales automation software solution provider, on March 1, 2021.  In the short time since then, Wishpond has successfully integrated, branded, tested and launched PersistIQ’s fully managed Outbound Sales Solution and has already onboarded several initial customers onto the new service offering.  PersistIQ’s Outbound Sales Solution is also Wishpond’s third major product launch this year following the introduction of Wishpond Payments and Wishpond Marketing Funnels.