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Bullboard - Stock Discussion Forum Village Farms International Inc VFF

Village Farms International, Inc. is a vertically integrated supplier of plant-based consumer packaged goods in the cannabis and cannabidiol (CBD) categories in North America and selected markets internationally. The Company’s segments include Produce, Cannabis Canada, Cannabis United States and Energy. The Produce segment produces, markets, and sells quality tomatoes, bell peppers and... see more

NDAQ:VFF - Post Discussion

Village Farms International Inc > First off, never listen to what quinlash tells you
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Post by Keeler on May 29, 2023 11:04pm

First off, never listen to what quinlash tells you

he is uninformed and has an elementry level investment acumen - at best.

Infused beverages never took off like all the experts said - the appetite (or thirst) for the drinks isn't there, with sales accounting for less than 1% of the cannabis sector sales (the lowest of all categories).

VFF isn't in beverages because they have competent management.

Hexo itself is not in infused beverages as quinlash states below - they simple have a minority interest in Truss Canada - a stand alone, completely separate legal entity. Hexo's JV partner terminated the Truss USA venture - due to lack of interest and sales.

Tilray does not have 'some' infused beverages as quinlashes states -in fact, Tilray had a JV with Annheuser Busch in Canada - which AB terminated due to lack of interest and sales. What Tilray has is separate alcohol ventures. 

There's no interest in Canada, there's no interest in the U.S. - why would anyone make more infused beverages (or flavours) of a product NO-ONE wants?


RE:Cannabis beverages
First off the Cannabis Drink sector only makes up a very small percentage of total sales for those companies who are into it so at the moment the appeal to get into drinks may be low.  Secondly the overhead to acquire the production equipment is high so there is a barrier to entery for many companies.  The final reason is likely the complexity of actually producing drinks that both taste great and can survive sitting on a shelf without losing its potentency.

The two largest players for drinks are Canopy Growth (WEED) and HEXO Corp (HEXO).  Tilray Brands (TLRY) has some drinks and they are working to do a merger of HEXO Corp so their JV with Molson Coors (Truss) for the production of infused drinks will go over to Tilray assuming HEXO Corp investors vote in approval of the deal (likely IMHO).

Overall I think there is going to be a large demand for drinks in the future (post-US Legalization) but for the time being there are very limited players of size in the space.  Note that there are smaller players producing drinks as well so do some research to find those if that is what you are after.
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