Big volume lately and I can see why! Versus Systems, Inc. has developed a patented proprietary prizing and promotions engine that allows game publishers and developers to offer in-game and in-app prizing across mobile, console, PC games, wearables and streaming media. Brands pay to place products in-game and gamers compete for those prizes.
Versus Systems has a number of large industry partners and in 2020 was chosen by HP to create OMEN Rewards, available in HP's OMEN Command Center on all HP Pavillion and Omen computers. It allows players to earn real-world prizes, gift cards, trips, and experiences by completing challenges in their game of choice. Players can select which challenges and what prizes they want to compete for and then immediately start playing to achieve them. This enables all kinds of brands to participate in advertising that players actually enjoy.
starting into this one