This is hugh, the eyes that will see A88 for the first time. I expect the sp to pop!
Alkaline88 Expects Millions of Impressions Through Advertising and Sponsorships During Super Bowl Week
SCOTTSDALE, Ariz.--(BUSINESS WIRE)-- The Alkaline Water Company Inc. (NASDAQ and CSE: WTER) (the “Company”), the country’s largest independent alkaline water company and the Clean Beverage® company, will be participating in multiple national marketing efforts surrounding the country’s biggest sporting event, Super Bowl LVI, taking place in Los Angeles on February 13, 2022. These include a two-page advertisement in the USA TODAY Super Bowl LVI Preview, partnering with two NFL personalities for Radio Row, and being a premier sponsor and the exclusive bottled water for Shaq’s Fun House, the biggest party of Super Bowl week. The Company expects to create tens of millions of meaningful impressions from these activities. The Company is also proud to support our Country’s wounded warriors as a sponsor of the Stars & Stripes Bowl.
“Alkaline88® is the fastest-growing top-ten enhanced water brand in the Country, and Super Bowl weekend is a perfect opportunity to further increase our brand awareness and consideration amongst millions of Americans,” said Tom Hutchison, Chief Marketing Officer of The Alkaline Water Company. “We’re getting incredibly efficient brand equity building from this group of marketing activities surrounding one of the biggest sporting events in the world. We have an incredibly high-quality and impactful product, and these particular efforts reinforce the association with sports and wellness that we’re building. As a veteran, I’m really excited about the work with the Wounded Warriors of Sierra Delta and the Stars & Stripes bowl.”