Should we pay to play?Puget,
As much as we have demonstrated the ability to identify and acquire strong assests. I question our ability to identify our own weakness's.
Mass promotion seems to me not, to be one of our strength's.
Are we to frugal to invest into afull spectrum of promotion?
Are we so niaeve to believe that we can really do it all on our own.
Wake-up!
Media can make or break a company.
Unfortunately this can happen whether a company has the goods or not.
Let consider opening our pockets , reach in and invest some scheckles back into our very own company.
Why, to create some well deserved self promotion based on some excellent assests with some sellable sizzle.
Hold on there before we get to carried away..... remember, if we are all in agreement and going to spend the money lets spend it wisely on high calibre talent or don't bother doing it at all.
Learn from the past maybe?
Nothing worse than a botched attempt.
Forgive my rambling everyone but this is something that has been on my mind for a long time.
Just my 2 pennies worth.
AINMHO