Quite simple Take a look at a cdnx company that has done well and borrow their model. AUA, which has a team of IR, went to 2.90 cents. Now if Richard pulls that off, he wouldn't be getting a vote against him I would imagine. AUA dropped off, but I think it will go again. It is similar to PAT in that it is a biggie.
GUS needs one, two or maybe even three guys full time assisting him. That is what it takes these days. So what if it costs 30k a month to add 30 million or 60 million to the market cap. WOULD ANYONE have a problem with the company spending 500k per annum if their stock was north of 2 bucks?? I know I wouldn't. That is what it takes and options. Nothing more, nothing less. And yes, regular communique with shareholders.