News! - New Collection, New ApproachNice news release. Brilliant strategy and easy on the environment. Way to go, BFS!
BFS Entertainment to release green Lifestyle collection
2007-08-28 12:08 ET - News Release
Mr. Denis Donnelly reports
BFS ENTERTAINMENT & MULTIMEDIA LIMITED IS PROUD TO ANNOUNCE ITS 'GREEN' PACKAGING INITIATIVE FOR DVDS
BFS Entertainment & Multimedia Ltd.'s new Bodhi Lifestyle division, devoted to health and wellness, will be releasing its initial collection of over 20 titles this fall. This line will be packaged entirely in environmentally friendly materials.
Denis Donnelly, president and chief executive officer, stated: "This will be the first home video product line in North America, that we know of, to be completely packaged in environmentally friendly material; it is recyclable and biodegradable when composted. It is printed using vegetable-based inks and recycled board, the disc tray is a starch-based fibre material, and the shrink wrap is derived from corn.
"This green packaging exemplifies the nature and objectives of the Bodhi Lifestyle division and is something that we intend to roll out in other areas of our business, further reinforcing our commitment to a clean and sustainable environment.
"BFS has committed to use recycled and biodegradable materials and to eliminate all unnecessary packaging, plastics and waste where possible for the purpose of protecting the environment.
"I believe that good corporate governance today has to include responsibility for the impact that corporations have on the environment and that if we all make the necessary effort we will be contributing greatly to the needs of our children and future generations."
Mr. Donnelly concluded, "Normally, when a corporation makes an announcement such as this, we would prefer our endeavours to be exclusive, but in this instance, we hope that all of our peers, large and small, will quickly follow."