The big news of the day Monday February 14, 1:27 pm Eastern Time
Company Press Release
SOURCE: Tri-Vision International Ltd./Ltee
via BCE Emergis e-News Services
Tri-Vision'S V-gis(TM) V-Chip Parental TV Monitor Now Available To Parents Through Major E-Tailers Including Yahoo, Aol, Excite And World Mall - Tri-Vision Vice President Departs To Pursue Other Opportunities
Toronto, Ontario
Tri-Vision'S V-gis(TM) V-Chip Parental TV Monitor Now Available To Parents Through Major E-Tailers Including Yahoo, Aol, Excite And World Mall
Tri-Vision Vice President Departs To Pursue Other Opportunities
Tri-Vision International Ltd./Ltee reported today that its Internet Marketing Program for the Company's patented V-gis(TM) V-Chip Parental TV Monitor is now underway. As the only known provider of v-chip set-top boxes, Tri-Vision has deployed an Internet Marketing Program utilizing advertising, mini-sites and affiliate arrangements with major Internet E-tailers including Yahoo, AOL, Excite and World Mall.
``Tri-Vision is very pleased with the growing interest in the V-gis(TM) V-Chip Parental TV Monitor demonstrated by the number and length of visits to the order website,'' said Tri-Vision President & CEO, Najmul Siddiqui. ``The implementation of various affiliate relationships and advertising on well-known high-traffic websites on the Internet and the increasing awareness and understanding of the v-chip by parents generally should work together to provide solid v-chip set-top-box sales in three to six months.''
``Having implemented an Internet campaign for a similar product a short while ago, we were very pleased with the strong interest being shown in Tri-Vision's v-gis.com website,'' stated Alan Goldwebber of the MCX Group of Cleveland, Ohio. ``We are already seeing not only more site visits, but also lengthier ones as well.'' Tri-Vision has an agreement with MCX Group, an Internet Marketing and Sales Agency, to manage and direct Tri-Vision's v-chip product website and the Internet Advertising Program.
``I am extremely excited about recent positive steps being made to heighten awareness of the issue of youth violence, including the v-chip, stated V-gis(TM) v-chip inventor, Tim Collings. ''The fine work being done by US President Clinton and First Lady, Vice President Gore, Senators McCain and Lieberman along with countless others in helping parents understand how the v-chip, in conjunction with an appropriate rating system, can be a powerful way to help guard young children from the violent and suggestive images bombarding them everyday.``
Collings went on to add that the various informational campaigns and Public Service Announcements now being implemented by the major television networks, the Center for Media Education and the Kaiser Family Foundation should greatly assist in making the v-chip technology and TV program ratings more accessible to parents.
Tri-Vision also announced that Todd Grunberg, Vice President of Marketing and Business Development for Tri-Vision, is leaving Tri-Vision to pursue other business opportunities. Najmul Siddiqui, on behalf of the Board and management, would like to extend his appreciation to Mr. Grunberg for his efforts over the past three years and wishes him success in his future endeavours. While a new Vice President of Marketing is recruited, senior management will cover the duties and responsibilities of the position.
Tri-Vision is the global leader in the development and marketing of the v-chip technology. Tri-Vision International Ltd./Ltee is a public company founded in 1986. The Company trades on Canada's Toronto Stock Exchange under the symbol TVL.
Visit the V-gis(TM) v-chip technology website at www.v-gis.com or for investor or media information visit the Company Website at www.tri-vision.ca or call Century Communications Corporation at (888) 298-8551 (toll free).
The Toronto Stock Exchange has not reviewed and does not approve or disapprove of the adequacy or accuracy of this release.
SOURCE: Tri-Vision International Ltd./Ltee
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