Bought in alsoI also bought in today with half of my intended position. If we go lower I will buy more and if we go higher I will by more.... I guess just want to average in if we go lower. All upside potential... the store just opened in our mall and the women are tearing the displays appart. They first look at the price and shrug their shoulders while their husbands are walking the mall and throw everything onto the counter for purchase. It is popular in Universities and highschools and with women that work out, as well as club wear. Cannot be compared to crox or underarmour. Seeing is believing... just stand outside their store on a Saturday if you dont feel that you have made a good investment and that will change your mind. Maybe over valued before at $57 but diffenately not at $40... stock is shorted heavily so we should see a great bounce when the finicials are released shortly. Good luck to all!