cutting costs is not the answerToo many people talk about cutting costs and don't really know what there talking about. For one the cost cutting measures that they have done already in the last 2 years is a big reason why they are in the place they are in now. The west is where they are making the money and they think the east has all the answers on how to run there stores. They have very poor grocery merchandisers that have no concept on how to merchandise and make good gross margins. No real new blood. the new team are made up of the old dogs that don't know any different because thats all they know and have been taught. i will say it again once the General left "SERGE" this company sunk. I have covered my short position and think the company has a good realestate position and need a new team to lead before it will move again.