More news on MoveJanuary 08 Year-Over-Year Searches in Real Estate Increase by 5% While Searches On Move Network For Same Period Increased by 18%(1)
LOS ANGELES, Feb 20, 2008 /PRNewswire-FirstCall via COMTEX News Network/ --
Despite conditions in today's housing market, unusually large numbers of consumers searched online for real estate last month, with more visiting the Move network of Web sites than any other, according to January 2008 comScore and Hitwise reports(1,2). These findings suggest consumer interest in real estate may actually be on the rise.
"Move is pleased to be the number one choice for millions of consumers searching online for real estate," said Move President, Lorna Borenstein, noting the Move network of websites attracted more than 10 million unique users in January 2008, an 18% increase during the same month last year(1). "We're confident that our comprehensive collection of listings, the freshness of our content and our powerful resources are why consumers continue to return to our Web sites when searching for real estate."
According to January 2008 Hitwise reports REALTOR.com continues to be the leading keyword search term(2) and, according to comScore, the Move Network of Web sites continues to be number one choice for online real estate searches(1).
"Move.com actually achieved a 49 percent increase in monthly traffic last month over the same period last year while REALTOR.com also achieved a healthy increase(1)," Borenstein says. "This tells us consumers are more actively searching online for their next home and that Move continues to be their trusted source, delivering the best online experience and resources consumers know they can rely on with confidence. We think the unusual volume this January as compared to last January may be a leading indicator for a strong home buying season this spring."
In January 2008, comScore reported the Move network captured 10.1 million UUs, meaning the Move network reached 24% of all people visiting the real estate category(1). For the same month, Hitwise reported that REALTOR.com retained a 9% market share among the top 30 real estate websites, 272% higher than the market share captured by the next closest competitor(2). REALTOR.com was also ranked the number one real estate Web site for most visits in Q4 2007, according to Hitwise's monthly Real Estate Category Report(2).
comScore is a leader in measuring the digital world and Hitwise is a leading online competitive intelligence service. The table below reports Web site rankings based on comScore and Hitwise January 2008 findings:
comScore raking for Jan, 2008 (1) Hitwise ranking for Jan. 2008 (2)
Rank Site Rank Site
1 Move Network 1 REALTOR.COM(R)
2 Yahoo! Real Estate 2 Homegain.com
3 Move.com 3 Yahoo! Real Estate
4 Rent.com 4 RE/MAX Real Estate
5 Apartments.com 5 Rent.com
6 MSN Real Estate 6 Zillow
7 AOL Real Estate 7 Apartments.com
8 Homegain.com 8 Move.com
9 HPCInteractive 9 Zip Realty
10 Trulia 10 US Dept. of Housing and
Urban Dev.
ABOUT REALTOR.COM(R)
REALTOR.com -- "Where the world shops for real estate online" -- is operated by Move, Inc., and is the official Web site of the National Association of REALTORS. Ranked as the No. 1 homes-for-sale site, REALTOR.com(R) currently offers potential home buyers access to over four million property listings as well as the most brokers and agents to contact. The site also provides REALTORS and the home sellers they represent with the Internet's largest real estate marketplace, reaching more than 6 million consumers in January 2008(1). Agents and companies have the power to customize the resources of the REALTOR.com Web site to maximize their brand and productivity. The REALTOR.com Web site (https://www.realtor.com) is operated by Move, Inc. (Nasdaq: MOVE).
REALTOR(R) and REALTOR.com(R) are registered trademarks of the NATIONAL ASSOCIATION OF REALTORS(R). REALTOR(R) is a federally registered collective membership mark, which identifies a real estate professional who is a Member of the NATIONAL ASSOCIATION OF REALTORS(R) and subscribes to its strict Code of Ethics. All other trademarks appearing above are the property of Move, Inc., or of their other respective owners.
ABOUT MOVE, INC.
Move, Inc. (Nasdaq: MOVE) the leader in online real estate, with 6.7 million (1) monthly visitors to its online network of websites. Move, Inc., operates: Move.com(R), a leading destination for information on new homes and rental listings, moving, home and garden and home finance; REALTOR.com(R), the official Web site of the National Association of REALTORS(R); Welcome Wagon(R); Moving.com; SeniorHousingNet(TM); and TOP PRODUCER(R) Systems Move, Inc., is based in Westlake Village, CA. and employs more than 1600 individuals throughout North America. For more information: https://www.move.com/?source=a18401
This press release may contain forward-looking statements, including information about management's view of Move's future expectations, plans and prospects, within the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. These statements involve known and unknown risks, uncertainties and other factors which may cause the results of Move, its subsidiaries, divisions and concepts to be materially different than those expressed or implied in such statements. These risk factors and others are included from time to time in documents Move files with the Securities and Exchange Commission, including but not limited to, its Form 10-Ks, Form 10-Qs and Form 8-Ks. Other unknown or unpredictable factors also could have material adverse effects on Move's future results. The forward-looking statements included in this press release are made only as of the date hereof. Move cannot guarantee future results, levels of activity, performance or achievements. Accordingly, you should not place undue reliance on these forward-looking statements. Finally, Move expressly disclaims any intent or obligation to update any forward-looking statements to reflect subsequent events or circumstances.