DOGPILEInfoSpace has selected Peppercom as its AOR to work on brand awareness and corporate communications.
Picked by the company after a multiple-round RFP process, Peppercom's efforts aim to raise awareness of the Dogpile search engine (https://www.dogpile.com/), said Ted Birkhahn, MD at the agency.
The consumer-awareness campaign opened in late March. It centered on a Dogpile application that allows the Web site's users to create April Fools' Day cards starring Alfie, its mascot.
Peppercom will also reach out to media outlets that cover issues related to search engines.
Consumer outreach will increase in scope during the next two months, Birkhahn added.
The consumer campaign will target women, the predominant users of the site, he noted.