How come C series is not already out there?
How come C series is not already out there?
I just can wait, like many of us, to see the official NR for the C series and obviously BBD is waiting for the right time, they have, I guess, a strategy behind. The timing with the competition is crucial. You don't want to reveal too much, to fast to the competition, but you don't want to miss the boat with your customers.
Here's a little story, illustrating the edge you can get by waiting a little longer then the competition to introduce a new product.
At the end of the 70's in Canada, there was 3 major beer breweries ( beer and airplane?! where I my going) O'Keefe, Molson and Labatt. Breweries are mostly marketing companies, the beer itself cost 0.07 per bottle to produce but the marketing, advertising, contest represent about 0.40$. So the marketing dept had to do something about the product . Remember the long neck bottles war? The beer bottles were short and hugly for decades, so O'keefe and Molson ran to be the first to introduce the long neck bottles, spending millions for the new bottles, changing the production lanes to fit the new format, and we can imagine all the advertising spent over that new bottle. And it worked, customers were trilled about that new bottle. But when O'Keefe and Molson were cashing in this idea, Labatt was still using the old hugly bottle.
Mr Desjardins, CEO of Labatt at the time, had is own plan & agenda. Mr Desjardins, was a former professional football player, He knew about tactics, timing and strategies to deliver great results. Labatt waited, that O'keefe and Molson had all there new longneck bottles out on the market, to introduce is secret weapon. A long neck bottle, but with a twistcap (oups!). That was a revolution in the beer industry. O'keefe and Molson had to scarp millions of bottle, marketing and it goes on and on. Labatt had the edge for months after that.
So I guest that BBD is looking for that edge, that will put them first in there market.
Take care everyone, I have to go quick, because I can hear my wife losing patience. Conclusion it's not a good idea to wait for too long neither lol.
Good luck everyone!