Ever watch Capital One commercials?True, except substitute something else for taking all your money and rendering it worthless or "caputuring" it.
Another way of looking at it...
You guys are on a deserted island with no food or water getting all excited when some floating piece of something (NR's) float by. You can't survive much longer and you hope to be rescued. You see the rescue boat (contract) way in the distance but alas, it is headed for another island (company)... Worse part is that other island is lush with vegetation, has a population of intelligent humans, and rescue boats head that way just because it is soooo much more attractive than your island with the singe ratty palm tree.
You can swim to that lush island but it will be painful as you lose some weight (cash) but the natives of the new islands will help you gain it back. Better start swimming now because you need that little energy to get there.
Oh yeah, I forgot to mention your island is shrinking day by day. LOL!