GREY:CKNBF - Post by User
Post by
sablesavoyon Sep 06, 2008 7:45pm
278 Views
Post# 15436517
Don't Just Set Prices, Manage them Strategically D
Don't Just Set Prices, Manage them Strategically D
Don't Just Set Prices, Manage them Strategically
This is an old article but hope Certicom management can learn from it.
January 9, 2005Dr. Tom Nagle
A Stanford University Executive Briefing
How muchshould a company charge for its products or services? Many companiesdon't know how to answer this question, and instead let customers andcompetitors drive their pricing decisions. To keep prices consistentand profitable, companies need to adopt a consistent pricing structure.By strategically managing price structure, the pricing process, andvalue-based communications, companies can achieve greater profits.
Highlights from the briefing include:
- Four pricing strategies that marketers usually miss
- What today's supply chain managers have learned about driving prices
- When "price sensitivity" is actually a response to poor pricing policies
- How your pricing policies set expectations in the minds of your customers
- They myth that customers understand the value of what they're buying
- When you should NOT listen to your customers
Launch this video [FLV 4MB]
About Dr. Thomas Nagle
For over 18years, Strategic Pricing Group, a member of Monitor, has been theleader in developing proactive, value-based, and profit-driven businessstrategies. A recognized expert in markets ranging from purecommodities to highly differentiated offerings, SPG provides a completerange of strategy and implementation support. SPG is differentiated inits collaborative work style and its focus on educating clients tobecome self-sufficient pricing leaders. CEO and Founder Dr. ThomasNagle is author of The Strategy and Tactics of Pricing, the best-selling guide to pricing for over a decade.