RE: RE: RE: RE: RE: RE: RE: RE: Emergeo wins Middlhere is my Google translation though it isn't perfect by any means.
-----------------------------------------------------------------------------------------------------------
Editors: They deal with security issues and emergencies. There are aspects of such a greater demand today than before?
Morrow: Definitely. With the natural disasters, terrorist threats and other security aspects of concern is this whole area has become increasingly important. The concerns grow and as the market grows.
Editors: Can you describe what exactly makes their company, which deals EmerGeo?
Morrow: We are a technology company. We have developed a unique technology, which is based on maps. This allows emergency managers to obtain an understanding to get what happened, what could happen - in any form of emergency. We complement this with software consulting services. We want to ensure that the software is properly installed and properly can be applied.
Editors: So you have a software developed, based on maps. This allows people in a disaster to see what happened, how the environment is and what actions you must perform?
Morrow: That's exactly right described. We call this "situational awareness", ie an awareness of the situation get. Of great significance is that this communication with the important, sensitive information between decision-makers is possible. Have the right information to the right people come, it's in our business very, very important. That was one of the major problems after Hurricane Katrina, but after the events of 11 September 2001. There was too much information, which was distributed to people that they are not needed. The problem was that sometimes brought the entire communications to a halt.
Editors: Based these communications on the Internet, e-mails to or how does this work?
Morrow: It is a web-based application.
Editors: They sell not only the software they sell a large package, which includes consulting services and training contains?
Morrow: This is one of the distinguishing points compared to other companies in the market. Our vast experience is important. The software was developed by people who worked in emergency centers were involved in the frontline in war zones have worked. Similarly, the unique technology. It can be easily with other technologies and programs combine. Therefore, we use the latest standards. So it is a proper integration platform.
Editors: Who are your customers? It is mainly because governments or are they primarily businesses?
Morrow: Historically, there were mainly government agencies, both at the national level as well as from local side. Meanwhile, there are but a growing number of industrial enterprises, for example in the fields of nuclear, gas and oil from the mining industry. We are diversifying our customer base and are now more involved in the industry into it.
Editors: Can you mention some reference customers? Anyone who has purchased their products?
Morrow: That is very diverse. Among our customers are the Abu Dhabi National Oil Company from the United Arab Emirates, which include the U.S. states of Arkansas and Washington to ensure that their emergency centers nationwide have equipped. North Dakota is also a customer, also a variety of counties and cities, such as the City of Vancouver, an old customer from us. On the list of customers are also the cities of Seattle and Austin. In the industrial field, we work with one of the largest gas and electricity suppliers to the United States. Here we have a system for 2.500 users set up.
Editors: Their products are in many areas and many customers implemented. What they got feedback from these back?
Morrow: The feedback is absolutely excellent. Our software has been repeatedly during disasters are needed. It was for large fires and floods used. Some of the comments suggest that we obviously support the best ever available. The customers are very satisfied. Most marketing so far has been by word-of-mouth from our customers. In this industry we discussed such things. If one fails, speaks to the very fast around. But we had great successes and only in professional circles very well known!
Editors: There are no products for their real competitors?
Morrow: Not really. Indirectly, there are some card programs, there are crises information management systems. But none has a technology that brings together all the right information to the appropriate people forward. We are very well positioned, both in terms of the technology is concerned, as well as the know-how.
Editorial: Now they want to leave North America and expand internationally. Why?
Morrow: The international market, as in the United Arab Emirates and Australia, has the same problems such as North America, what crisis management. Often there is still very little technology deployed, you look at many agencies, after appropriate products. This is for us a fertile ground.
Editors: How many systems they want to sell in 2008 and 2009, there are predictions?
Morrow: We have obviously appropriate goals. We want to grow, we invest a lot in infrastructure and personnel. Therefore, we expect our sales in the coming year more than doubled. Perhaps it may even come to a tripling.
Editors: In the first quarter of its fiscal year, they have a turnover of around 0.2 million Ch. U.S. dollars made. There are already figures for the second quarter, which was completed in late September?
Morrow: In the second quarter sales will probably be around 0.5 million Ch. U.S. dollars are. In the first and second fiscal quarter was rather weak, there were fewer orders from government side herein. This is normal, this is also linked to the summer months together. The third and fourth quarter will be significantly better. Remember that we already now.
Editors: Can they already have a sales forecast for the full year meet?
Morrow: This is in the range between 2.6 million U.S. dollars and 3.4 million U.S. dollars move. It is not yet possible millions heavy orders from the Middle East included, are currently being negotiated. We get there the award, these figures go far to the top. It is the whole picture is already changing, if we only one of these contracts.
Editors: But bottom line is it this year indicate a loss?
Morrow: That is correct. Why are the investments we in various areas.
Editors: Are there already a prediction as to when it will write black numbers?
Morrow: This is certainly in the next fiscal year can be achieved.
Editors: At the end of June, they had 2.4 million U.S. dollars to the account. Is this enough money for expansion plans, or they need more funding?
Morrow: We will scout for additional resources to accelerate growth. Larger orders need more staff, we need to establish. Even in marketing, we will invest more money. In the first quarter of 2009, we also additional money for acquisitions have available. Then we can imagine, to acquire complementary technologies.
Editors: obtain funding means that they want to take out a loan, or because they think to the capital, for example by issuing new shares?
Morrow: Maybe some will run through loans, but we look very closely at the capital market. To do that, the markets but obviously to a certain extent, recover and improve.
Editors: Is that a reason why they are now listed in Frankfurt? So they want to expand the possibilities to create new potential?
Morrow: We want this opportunity to the likes of German and European market share. Moreover, we want a broader reach shareholder structure.
Editors: How many shares are currently EmerGeo Solutions?
Morrow: Currently there are 16.7 million shares issued.
Editors: How does its shareholder structure, who are its major shareholders?
Morrow: The largest individual shareholders come from the board of directors, management, as well as from the Friends & Families. We have some smaller institutional investors on board.
Editors: You spoke earlier of the upcoming contracts in the Middle East. There are prospects to these details?
Morrow: names of possible entities, I can not tell. But it is long-term contracts, which have millions heavy volume. This volume is more than 10 million U.S. dollars. If it works, could be in the current fiscal year, the effects be felt. Treaties might have in the coming weeks or months to be signed.
Editorial: Mr. Morrow, they are personally for a long time in the field of crisis management act, they were active worldwide. How important is their network for them today? It helps them to get these contracts?
Morrow: Absolutely! These compounds are one reason why we will be invited to speak at conferences, why we asked for advice as to why we should deliver expertise. This is not just a purely technological aspects, but also to implementations and other topics. The networks of me and the other employees of EmerGeo for the company are very useful. Our reputation opens doors for future contracts!
Editorial: What was it because so far it difficult job, what was the biggest challenge of her career?
Morrow: One of the most difficult and responsible tasks was probably the implementation of our technology at a G8 conference. There were two organizations involved in emergency management in a very different kind operated. We had all this together. We had the coordination and cooperation possible. That went far beyond technological challenges beyond.
Editors: How many people are currently working for EmerGeo?
Morrow: We currently employ 20 employees. Most are in Canada, one works in the U.S., an employee is active in Abu Dhabi.
Editors: Will they be mainly on North America and the Middle East, or will they focus on broad-establish itself?
Morrow: We look at even in Europe very closely at. Our technology, for example, at the Olympic Games 2010 in Vancouver used. Accordingly, we observe what is happening around the 2012 Olympics in London. What we learn 2010, we can deploy there. Moreover, there is the devastating forest fires expressions of interest from Greece. They look for the future for new, better solutions. So there is interest in Europe and we will meet. But our primary markets are short term in any case, North America, Australia and the Middle East.
Editors: Are there any real contact with the organizers of the 2012 Olympics?
Morrow: I've only recently one of the security heads the London matches.
Editors: You will be both in Europe and the Middle East open up new offices?
Morrow: We just prepare for the opening of our offices in the Middle East, which will happen at short notice. In Europe, we will keep looking for partners. Partner companies in the field of technology, would be ideal for us. How could we do better in the European market. That would be a perfect start for a penetration of the market.
Editors: Their share price has clearly relented last. Is there an explanation?
Morrow: That must be one in the context of the current world economic crisis seen. There is no rational explanation for our fall course, we have good news published. The outlook is very, very positive. Investors here have probably sold, which were impatient, the fresh capital needed or were generally concerned.
Editors: because they feel the current crisis in their business? There are customers who say they are the basis of which currently can not invest?
Morrow: On the contrary, we are certainly recession. It is now more in the area of security, because the threats are no less, they are worse. Even the school security is becoming increasingly important. There are more shootings and other incidents at schools. There are whole new markets that are open to us.
Editorial: Investing in the research and development, especially in regard to new products?
Morrow: This area is very important for us, we stuck to a lot of money. We have some new products in the pipeline. In the coming fiscal year on the market. Exactly, I can say nothing, but I mentioned just now the security at schools. In this area we develop products.
Editors: Will Arabia for the market of the future?
Morrow: We are already in the United Arab Emirates represented. This is for us an extremely important market. We will be short term there is certainly the biggest sales. Hopefully then we can soon announce good news.