Investors Digest of CanadaFor a perfect review of the SIF - purchase the December 19th edition of "Investor's Digest of Canada" and flip to page 651. This outlines the company perfectly.
The executives have put this company in a great postion, though the future growth will truly depend on recruitment, and more importantly, better training of the agents. As of this moment, the hiring process for this company is solely based on individuals sitting through a "recruitment seminar" - which is a grave mistake. SIF will need implement some sort screening process, and much more training so that agents fully understand what it is that they are selling, and how to properly move through the sales process.
Professionals are needed at the door & as Regional Managers. SIF is too focused on adding bodies, instead of quality agents.
Too much of the public will simply never sign up for a fixed gas/electricity term simply due to the inadequate experience they have encountered first hand at their door.
I have averaged down to a price of $10.13 and continue to buy with any funds I can find.