RE: RE: RE: Beware Of Hype Thou Even Big Pharma CaI noticed - I had to read the release a few times to get a good grasp of what they were announcing. Left me with the "so what" syndrome. I am not convinced that a NR is the best place to "recap" the information that was already released in previous NR. We can read, we got it the first time....if there is no news, don't try and create some out of OLD news. It just comes off looking unprofessional. As for the meta-analysis - ditto.
I work in the industry and I have met some some brilliant scientists - they tend to not be so brilliant at public relations. I grant respect to both professions but they ARE two different skill sets.
Yes, some would like only hype - but if SSS was more serious about their PR there be no need for hype. Your term "cocky" just struck a nerve with me. Your vent is justified.