Aker Biomarine Announces, 02/09/09Exclusive Superba™ agreement in USA (02.09.09) *an excerpt*
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The biotechnology company Aker BioMarine has signed an agreement to be the exclusive supplier of the company’s Superba™ Krill Oil dietary supplement to the market leader Schiff Nutrition International. The agreement is a major breakthrough for Aker BioMarine in the US market.
“Schiff Nutrition is the ideal partner, and the agreement represents a major recognition of the quality of Superba™. Schiff’s expertise and achievements in brand-building and sales of dietary supplement products are impressive,” says Hallvard Muri, Aker BioMarine’s President and CEO. “Schiff Nutrition has chosen Aker BioMarine as its exclusive krill oil supplier. This means that Superba™ will be found in thousands of stores in the rapidly growing US market for omega-3 products,” Mr. Muri says.
Superba™ Krill Oil will be the branded ingredient in MegaRed®, a Schiff Nutrition product. For more than 70 years, Schiff Nutrition has been a leader in the US dietary supplements market. Schiff MegaRed® is the most successful krill-oil-based omega-3 product and one of the fastest growing omega-3 products in the US market. Mega Red is available in most mass market retailers throughout the United States.
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https://www.akerbiomarine.com/news.cfm?path=169&id=3-972